Anuário da Indústria de Implementos Rodoviários 2020

98 Rosmari Ghellery, CEO, Fibrasil Carrocerias Born in Londrina (PR), but from São Paulo at heart, as she likes to say, Rosmari Ghellery has always been involved in finance, but ended up choosing psychology as a major. For nine years she worked in both areas, but in 1988 she accepted the family invitation to join Fibrasil to be in charge for the company’s finances and management. As the results were very positive upon her arrival, she ended up being made partner. In 2000, she joined the partnership process with ColdCar, the world leader in the manufacture of bodies for super-frozen foods, a partnership which is still in force. When she felt completely adapted to Fibrasil, Rosmari left for new challenges and started a movement to join the associations in Guarulhos (SP) - where the company is located - and meet local businessmen in search of much-needed improvements to the municipality for the development of industries. Due to the initiative, she became an advisor at Ciesp Guarulhos and vice president of the Association of Entrepreneurs of Cumbica, positions she currently holds. “Our segment is predominantly male and female participation is still very low. Women hold few strategic positions, being left mainly with administrative and commercial positions. At Fibrasil we have female coordinators and managers in strategic areas (commercial and HR), which I believe happens in other companies. Although companies need good professionals regardless of gender, women have a more conciliatory, intelligent and strategic view and performance, a profile that matches well with the male ‘aggressiveness’. Matching is much more interesting than competing. This is a matter of intelligence and strategy. But it is still not an easy path to take. What we find ahead is much more politeness and cordiality than appreciation and adherence to ideas. With myself, sometimes, together with a male director, the focus was on him, as he was male. I can say that it is very interesting to enjoy this change. There are strong differences in styles. In general, when the leadership is female, emotional aspects are taken into consideration, which makes leading easier and welcomed. But skills cannot be confused with leadership style. And as much as the man is learning to accept the presence of a female in leadership positions, many still feel uncomfortable reporting to a woman. It is a daily paradigm shift, but we need to focus on what really matters. For my part, I have the recognition and respect of my peers and I feel very connected with the business community. I am currently in charge of business and I have a team of skilled professionals, men and women, who help me make the company a success.” Silvia Regina Paniz, managing director, Silpa Founded in a basement in October 1973, Silpa was Hermenegildo Antonio Paniz’s dream, Silvia Regina Paniz’s, and natural entrepreneur who saw on spare parts for road implements market as a great business opportunity. As a good family company, Silpa was no different and Hermenegildo did not spare his children to dedicate themselves to the business. While the eldest, Gilmar Angelo Paniz, was being trained to take over the company, Silvia and the other brother held other positions. So, the company moved forward and made progress, when in 2011, with the death of Gilmar, Silvia herself, until then in charge of the accounting and tax areas, was forced to take over the entire management. Between scares and needs, between caring for elderly parents and a new mourning for her deceased father in 2012, the businesswoman says that leading the group is a daily learning experience. She believes that nobody comes to the world with an instruction manual and she always challenges herself to do the best for the group, since Silpa has become for her a “daughter with many children and grandchildren”, a family with some arguments and care, but all in the same direction. “I don’t know the exact figures, but I believe that we account for over 40% of the road implements market. I believe that together you are strong, that together you go further and that thinking heads and attitudes make a difference. I’m in the lead, but without everyone’s commitment in the company, I wouldn’t be able to do anything. The market has changed, we are all evolving, the importance of the female presence in leadership has become vital. As for the challenges of women in leadership positions, at first, I would say that is what others think and judge, but after five minutes that I threw myself into work, what others think and judge is their problem, I have to do my part. In my opinion, it is necessary to understand that what really matters is how much you are willing to dedicate yourself to delivering and that different management styles, female or male, are sometimes only the way ideas are presented and goals are met. In a general, the basis is the same.” Stories and individual views MULHERES | WOMEN | MUJERES