Anuário da Indústria de Implementos Rodoviários 2020

99 Wally Borchardt Hornburg, president, HC Hornburg, and Betina Borchardt, director, HC Hornburg Wally Borchardt Hornburg and her husband Heinz founded HC Hornburg Carrocerias Frigoríficas in 1973, at a time when they also took care of the house and their two children. As multitasking woman, she managed both fronts for what is now the family’s legacy. Under Heinz’s management - who had been following this path since 1953 with a wooden bodies, cabins and accessories for vans factory- she learned to manage the company by the basics: selling, charging, buying and hiring. Today, at the age of 84, she remains at the forefront of the business, assisted by another woman, her niece Betina, who is now responsible for the company’s management. Invited to work at the company in 1983, at the age of 14, by her own aunt, Betina could not imagine that one day she would manage the company, where she joined as a receptionist. But even as a girl, she already had the willingness and desire to do a good job. She went through billing, finance, supplies, planning, scheduling and production control, and commercial areas, while studying business management. She made it to HC’s board, which sells products across Brazil and exports to neighboring countries. “We still have a small female presence in our segment, but we believe, Wally and me, that it is the balance that makes any business successful. Men and women must work together because the ideas and actions complement each other, and this is important for the company. The challenge in a leadership position is the same for women and men: both need to be well prepared to be able to do a great job with the team. They must lead and show the way to be followed by the team members, in addition to having a lot of dedication and determination. The commitment must be the same for any professional. When a woman shows determination, she earns respect. Good relationship skills are extremely important for a leader and benefit the relationship with the customer. When we work under pressure, we are usually more skilled at handling conflicts.” Thayni da Silva Librelato, member of the Board of Directors, Librelato Thayni da Silva Librelato, a lawyer, an administrator and postgraduate in business management and marketing, as well as partner and advisor to the board of directors at Librelato, is part of the management of other family companies and is an Ambassador of Casa Guido, which takes care of children and teenagers with cancer. As the first woman from the extreme south of Santa Catarina to be the president of a business association in the region, she confesses she is passionate about people and has as a great purpose to humanize management. For her, the exchange of personal and professional experiences teaches much more than any book or college. But it is the search for knowledge, through courses, specializations, lectures, participation in entity groups, that ensure women to gain more and more space and prominence in the job market. “We must always remember that women prove every day that they can be good drivers, mechanics, engineers, lawyers or have any other profession they want. It is more than proven that they are perfectly capable of taking care of themselves, of achieving what they want and of steering profound changes in the course of history. Today Librelato has a female managing and financial director, Simoni Martins, which we are very proud of. There are 1431 men and 105 women, five of whom are in coordination, management and board positions. Women have always fought for equality, seeking opportunities, better positions, salaries and, even more, social and professional respect. With their entry into the labor market, society has gained a great deal and their appreciation has led many companies to grow in qualitative and quantitative results, largely due to the commitment and dedication combined with the sensitivity and determination, which are female features. Women face a double shift on a daily basis, because of that, they often bring to organizations scheduling knowledge and strategic thinking acquired inside the home. They usually have demands made on them in being daughters, sisters, mothers, wives or simply independent women in society. Culturally, leaders are shaped from a young age. Despite progresses in the labor market, it is undeniable that there is still a lot of prejudice, especially in predominantly male areas. Many women are neglected when they are promoted to a higher position, simply because they do not have the same style as a male manager and also because most are mothers and housekeepers. The difficulty of empowering themselves is also a challenge. In practice, this means that they are still content with what is offered by the company, such as a lower salary than that received by a male partner. Men and women may have different styles, but their rights must be equal. Another challenge faced by female leadership is to demystify labels that are culturally attributed to women in the workplace. ‘She was promoted because she is beautiful’, ‘You are on PMS’ are some phrases repeated year after year. In my case, when my father passed away, people said to me `Did your father only have a female daughter? That’s bad luck´. At Librelato, we have full consideration for the female workforce and do not tolerate any kind of prejudice or disrespect. Men and women, each with their own style, can contribute with their skills to the success of an organization. But it is inevitable to recognize that women have a broader strategic vision. Sensitivity and female politeness convey more confidence and tact with professionals and coworkers.”