52 ANFIR’s long-standing partnership with ApexBrasil, the Brazilian Trade and Investment Promotion Agency, has gained importance in the past year, with effective actions that will result in opportunities not only now, but in the medium and long term. The most recent chapter of this incessant search for consolidation and expansion of the export market, which is likely to accelerate from now on, was written last April, in Santa Cruz de La Sierra, Bolivia. The Andean country was the stage for another trade meeting that is part of the Move Brazil Export Promotion Program, developed in partnership by the two entities and which resulted in the shipment of almost 5,800 implements in 2023. “The program has been very useful in expanding our exports and raisingthe profile of Brazilian products in export markets,” says José Carlos Spricigo, president of ANFIR. To a large extent, proof of the effectiveness and recognition of the importance of this channel is the growing participation by members. Twentytwo of them went to Bolivia, more than on previous missions. The meeting in Bolivia was the sixth in the short period of time the current export promotion program has existed. The other rounds of negotiations and institutional and customer prospecting movements took place, for example, in well-known markets, and others with enormous potential for exploration. Starting in the United States, in April last year – during MATS (MidAmerica Trucking Show), it went on to the Dominican Republic and Chile in the first half of the year, and South Africa, in October 2023. The fifth meeting, held in November in Bogotá, Colombia, was attended by 15 companies. Brazilian road implements account for about 25% of sales there. “We are the largest players in the market, which shows the recognition among Colombian transport companies of the quality of the Brazilian product,” says Spricigo. Back in 2022, a trade mission went to Peru, and the sector was represented at Move Brazil’s stand at the international show, ANPACT, in Mexico and also at IAA Transportation, in Germany. There was also the International Business Roundtable, at the 2019 Fenatran event, and the trade mission to Colombia, in 2020, the last before the interruption of such efforts by the COVID-19 pandemic. In June 2022 the agreement between ANFIR and Apex was renewed, and they have not looked back since then. And long may it continue, driven by the companies that have cultivated an export culture. Accelerated motion With its partnership with ApexBrasil, the sector has stepped up its search for markets and opportunities abroad PARCERIA | PARTNERSHIP | PARCERÍA
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