34 In November, for example, a Brazilian delegation comprising 24 ANFIR member companies took part in Expotransporte, in Guadalajara, Mexico, as part of the Move Brazil initiative. Based on the negotiations conducted, José Carlos Spricigo projected US$10.6 million in exports to that market over the course of the year. During the exhibition alone, deals totaling US$5.4 million were secured. The results of these efforts are evident across several of the association’s member companies. Randon, for example, has established a presence in around 70 countries – supplying not only finished products but also CKD (Completely Knocked Down) kits, a strategy that further enhances its global competitiveness. Librelato stands out as one of the sector’s leading exporters, accounting for approximately 20% of Brazil’s road implement shipments abroad. Since the start of its internationalization, the company has exported more than 6,000 units and now has a presence in over 15 countries, with a strong foothold in South America and growing operations in Africa and Europe. By 2025, the company projected production of nearly 9,000 implements, while maintaining a strong focus on expanding exports to reduce reliance on the domestic market. Its strategy includes entering new markets – such as Argentina – as well as investing in international infrastructure. Guerra has also been expanding its international presence, and to broaden its current range of eight destinations, it is now targeting Central America and Argentina – particularly with products in the refrigerated, tipper, and platform segments. Today, exports account for around 15% of the company’s production and have been growing at an average rate of 12% per year, with Paraguay, Chile, and Uruguay as its main international markets. “We are building a more global industry,” says Spricigo, who also foresees a further consolidation of exports in the coming years and an even stronger presence of Brazilian implements in international markets. La búsqueda por nuevos clientes y mercados es una constante en cualquier segmento. En la industria de implementos viales no es distinto, ya que, además de buscar perfeccionar la atención y el portafolio de productos para sus clientes ya establecidos, ha estado buscando también expandir su clientela año tras año. Una de las vertientes más importantes en ese sentido se consolidó más allá de las fronteras brasileñas. Las exportaciones abren espacio, cada vez más, en la pauta de negocios de los fabricantes de implementos, que, en misiones comerciales conjuntas o no, siguen hacia el extranjero con un gran abanico de opciones por ofertar en mercados ya conocidos, pero también con la disposición de fincar ruedas en otros tantos. Esta sana manía, adquirida en los últimos años, se ha vuelto un pilar estructurante del sector. “Las exportaciones pasaron a ser una parte central de la estrategia de las empresas y no sólo una alternativa Cada vez más global Las exportaciones ya no son sólo una alternativa más, pero un pilar sólido de los fabricantes de implementos viales EXPORTAÇÕES | EXPORTS | EXPORTACIONES
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